Terrakon offers Pay Per Click Management and Pay Per Click Consulting services to Business to Consumer (B-to-C) and Business to Business (B-to-B) companies of all sizes, in a variety of industries [prior experience includes service, health and wellness, apparel, software, entertainment, technology and more] both locally, nationally and internationally.
Many of our clients fall into one of the following situations:
1) You've been running pay per click programs "in-house," but not achieving the results you think are possible. Oftentimes, the resources managing PPC programs "in-house" have many other duties and it is difficult to commit the time to regularly conduct the necessary tasks to stay on top of the competition, while also staying up-to-speed on the quickly evolving "best practices" in pay per click. We often find clients who have "okay" pay per click campaigns, but they haven't been leveraging "best practices" and many of the new pay per click platform features released in the past year or so which can significantly improve performance.
2) You have been using another pay per click advertising firm, ppc agency or consultant for a period of time, but don't feel you're receiving the attention or value you received in the early stages of the relationship and/or, you now question whether the current vendor really has the expertise portrayed during the sales process. There's nothing like feeling you're toward the bottom of the priority list when paying significant sums of money. A perhaps more disconcerting case would be if you're spending significant sums of money and see your campaigns flail because an agency or consultant doesn't really understand your business or pay per click as much as they led you to believe. We are straightforward about our skills and expertise during the sales process and always conduct a review of a potential client's current situation to ensure we can provide significant value. Terrakon has NEVER taken on a client where we did not achieve this goal.
3) Although you're well aware of pay per click advertising and may have even briefly tested PPC in the past, you currently do not have an active pay per click account, but would like to give pay per click a shot to see if it can increase your bottom-line profits. In this situation, Terrakon can work with you to understand your business and online goals to see if pay per click advertising may be a good fit. In some situations, we recommend starting with a lower-risk pilot to see if a full-fledged pay per click program will be profitable. In fact, we recently ran a pilot over a three-month period for a national shoe chain which led to a more robust pay per click effort.
Whether your specific situation falls within one of these categories or not, Terrakon is very flexible with how we work with your business. Oftentimes, we work with businesses that already have some in–house staff (e.g. IT, marketing) that handle parts of the pay per click process. In other situations, Terrakon handles every facet of the pay per click process. As long as we're confident we can help you be successful, Terrakon Marketing is happy to structure a working arrangement that works for everyone.
Some important words about who we DON’T work with. Terrakon Marketing does not work with clients who sell using unethical online business practices. If your website appears to use bogus testimonials, unearned certifications, false advertising copy or the like, we can’t help you.
In addition, with few exceptions, Terrakon does not take on new clients who are direct competitors of our current clients in both product or service offering and geographic targeting. So, if we work with an accounting firm in a specific geographical area, we will not take another accounting firm in that same area as a client. If we have a national client who sells electronics, we will not take on another national electronics company. Does this make it a little more difficult for us to find clients? No question. Is it the right thing to do for our current clients? Absolutely.