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I have never seen a brand lay it on the line the way that Domino’s has over the past 3 to 4 months.
The campaign began with the admission that the old recipe was horrible and that something needed to change. This admission was not done privately in a board room full of Domino’s executives — it was done publicly on television, radio, YouTube, Twitter, etc.
This was a full blown confession.
Good soul, dry your eyes.
Every once in a while… it happens. Someone on your site ends up on your 404 page. Perhaps they mistyped a URL they swore they “knew” – or maybe you have done some site reorganization and broke some links, or Google has some no longer existing pages still showing up in their search results.
Okay, time to give props.
Econsultancy, with the support of Online Marketing Summit, have gone and done a good thing.
They produced and published their “Value of Social Media Report” and it makes me want to give them a round of applause, a high five, a fist bump – or perhaps a nice plate of brownies.
We often confuse strategy with tactics.
Internet strategy consulting is a worthwhile service because so many companies approach their Internet marketing strategy with no plan in place.
The reason this can be confusing is that for so many of us using Twitter is a strategy. Using Facebook is a strategy. Using a blog is a strategy.
In fact, these are just tools. They are tactics that can be used to execute on a strategy.
Your Internet strategy should be comprised of:
If you have a business with a physical address or a chain of businesses with local addresses — this post is for you.
As a local business you want to ensure that you are positioning yourself to be found in as many ways as possible on the Internet — this includes the local side of the search engines.
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Jazz Cruises, LLC
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