Keep up to date with the latest News, Tips & Highlights about Search engine marketing
Advertising: RIP?
The March 2006 issue of Marketing News includes an interview with Al Ries. In 1981, Al Ries and Jack Trout published one of the all-time best selling books on advertising, positioning: The Battle for Your Mind. more recently, Al Ries released a much more controversial book, The Fall of Advertising and the Rise of PR. (more…)
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