Avoid Half-Truths. Instead, Be Straightforward.
Do you have an ecommerce site? If so, do you offer “free shipping?” Do you use this benefit in your pay per click advertising?
While conducting some research for a couple of potential ecommerce PPC clients, I noticed the extensive use of “Free Shipping!” in the pay per click ad copy of many of the PPC competitors for that industry. It makes sense, of course, because the use of “free” in your ad copy can sometimes lead to increased click-through rates. (more…)
