Don't Fret the Fold
Just when we had convinced ourselves it was best to shove everything on our website above the fold, studies come out to prove us all wrong. Over the last 6 years, CX Partners, a user-centric design firm located in the UK, has been conducting user testing to investigate if in fact the fold is as impenetrable as once believed.
How do they do it? CX Partners uses eye tracking technology to gauge what each user sees as they explore a web page. The data from the studies is then combined to produce a series of heat maps showing overall user activity and behavior.
And… drum roll please… the heat maps show that a common place users look is the scrollbar.
