The future is on the web, so might as well get comfortable putting your money there. Think back to the days when people didn’t know how this whole World Wide Web thing would work out. Now, jump forward to today. We are buying, selling, meeting, marketing, friending, and basically living our lives through and alongside the web. With so much vested, we can safely say the Internet, and Google’s search control of it (with 70.46% of US search traffic in 2009), is not going anywhere.
Archive for December, 2009
It’s a common affliction: you have a great site, but it isn’t ranking well organically with the search engines. Your design firm told you your site was built “optimized” and at the time you liked how that sounded, however today, you are still on page 59 of search results. Not only is this a frustrating reality, but it is one that makes you wonder:
“Why isn’t my site ranking well?” and…“How is my competitor ranking so well?”
Followed by, “How do the mighty SEO gods determine that I am worthy of page 59, and my competitor page 1?”
Whether sent from an email, Facebook, Twitter, an Adwords ad, or a radio ad, there is a special expectation visitors have when they happen upon your landing page… and you have less than four seconds to not mess it up.
So now that you’ve got them there, just how do you keep them? Or for those more technically driven, how do you turn their “click” into a “conversion?” Website and landing page design have a huge impact on conversion, therefore consider the following when developing either.
A familiar headline tells visitors, “You are in the right place.” Match your introductory language to keep your visitor oriented and engaged, and confident that they are where they should be.