Keep up to date with the latest News, Tips & Highlights about Search engine marketing
Why Add AdWords
The future is on the web, so might as well get comfortable putting your money there. Think back to the days when people didn’t know how this whole World Wide Web thing would work out. Now, jump forward to today. We are buying, selling, meeting, marketing, friending, and basically living our lives through and alongside the web. With so much vested, we can safely say the Internet, and Google’s search control of it (with 70.46% of US search traffic in 2009), is not going anywhere.
Low Down on Page Rank
It’s a common affliction: you have a great site, but it isn’t ranking well organically with the search engines. Your design firm told you your site was built “optimized” and at the time you liked how that sounded, however today, you are still on page 59 of search results. Not only is this a frustrating reality, but it is one that makes you wonder:
“Why isn’t my site ranking well?” and…“How is my competitor ranking so well?”
Followed by, “How do the mighty SEO gods determine that I am worthy of page 59, and my competitor page 1?”
Contagious As the Swine Flu
Facebook has exploded. Everyone now, from your grocer to your financial advisor is asking you to be their “friend.” Oxford Dictionary actually selected “unfriend” as the 2009 Word of the Year, because people are thinking, talking and living Facebook.
Facebook truly is a powerful presence that is providing marketing opportunities galore. As the average age of the Facebook community continues to rise, so do the number of companies, both B2C and B2B, making Facebook an important element of their marketing plan.
And it is costing them, essentially nothing.
Langing Pages: What's HOT / What's NOT
Whether sent from an email, Facebook, Twitter, an Adwords ad, or a radio ad, there is a special expectation visitors have when they happen upon your landing page… and you have less than four seconds to not mess it up.
So now that you’ve got them there, just how do you keep them? Or for those more technically driven, how do you turn their “click” into a “conversion?” Website and landing page design have a huge impact on conversion, therefore consider the following when developing either.
WHAT’S HOT:
Familiar headlines
A familiar headline tells visitors, “You are in the right place.” Match your introductory language to keep your visitor oriented and engaged, and confident that they are where they should be.
Measurably Unmeasurable
Food for thought…on a scale of one to 10, how would you rate your ability to measure the impact of your social media strategy?
Stop tweeting, really think about it and be honest.
If you are anything like the interactive marketers graded by Emily Riley of Forrester Research, it is very possible that you are aware of much room for improvement.
“The average grade they gave themselves was 4.5 out of 10,” reports Nate Elliott at the Forrester blog. “Not a great score—especially given that accountability is one of the key selling points of interactive marketing.”
 |
 |
 |
Best Marketing Investment
"Hiring Terrakon Marketing to do our pay per click management has been, by far, our best return on investment out of all our traditional and online marketing activities."
Michael Lazaroff
Executive Director
Jazz Cruises, LLC
Our Service Guarantee:
If you are not satisfied with the results of any of our internet marketing services, Terrakon will refund your money to a level that is commensurate with the perceived value received. It's that simple.
