Analyzing what doesn’t work in social media is as informative as looking at the successful campaigns. After all, we must learn from our mistakes in order to move forward and be successful.
Often, I think we make Social Media more difficult than it needs to be. It is nothing more than communicating with customers, prospects, partners, colleagues, friends and family through a growing number of new tools.
Some of the tools available to us that were not a decade or so ago are: