Keep up to date with the latest News, Tips & Highlights about Search engine marketing
If you are a growing business — you have slightly different concerns than your smaller brethren to the south of you.
Smaller businesses should probably concern themselves with these online marketing issues as well, but they more than likely don’t have the time or resources. Your growing business, however, should be addressing all of these in some capacity.
There is a brilliance behind Twitter. It’s an open communication channel. You can read what others are saying about you and then you can react.
People like to talk about brands on Twitter.
If you have a small or mid-sized business with more than a few customers, they are talking about you on Twitter.
Are you there to hear them? Do you have anyone monitoring your brand names? The names of your key employees?
You can use “Twitter Search” to monitor a brand fairly easily, have a look at this short (3 minute video) on the subject.
So you first may ask – what is it?
“Google Real Time search is Google’s relevance technology meeting the real-time web,” says Google staffer Amit Singhal. Basically, your search results will now contain real-time news links fueled by blogs, and social media sites, combined with the ranked link results that we have grown to love, and compete for, so well.
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