Shopping online just got a whole lot more social. It’s not quite like gabbing with your friends at the mall food court but Facebook is doing it’s best to bring the real life retail experience to the comfortable confines of your bedroom via the Facebook Open Graph.
This new change from Facebook is an entire infrastructure change within Facebook that will change the way that we interact on the web.
The “Like” button has been a staple INSIDE of Facebook for quite a while. It allows us to easily click a button and share a piece of content with our network within Facebook. These new changes roll the “Like” button out to any person, place or thing on the web.
As this propagates throughout the web, you will be able to “Like” a movie on IMDB and it will push through to your Facebook stream, you will be able to “Like” a news article on CNN and your network will be notified.
In the case below, my wife “Liked” a pair of Levi’s jeans and when I visited Levis.com — I see her image and the “social proof” that she likes these jeans below the pair of jeans.
With 400 million active users on Facebook and a huge proportion of those being the coveted 18 to 34 year old crowd — this is a big deal for retail.
Imagine the power when someone you are good friends with or that you admire “Likes” something and all you have to do is click once to get to the “product” page on the sellers website.
This was found in my Facebook stream moments after my wife “Liked” these jeans on Levis.com:
More to come on this as this new rollout from Facebook begins to take hold and propagate throughout the web.
You go look for some “Like” buttons online, I better hop over to Levis.com and get those jeans my wife likes. 
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