Targeting Age & Gender-Specific Audiences
Would you benefit from the ability to target your pay per click ads demographically? For example, if you sell women’s apparel, would you like the ability to target your ads to women in the 25-49 age group? How about targeting males 18-34 if you sell paintball markers and supplies?
In the very near future, you may have the ability to target your ads on some sites within Google’s Content Network using limited demographics. According to Google:
“Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.”
You have two options for the demographic settings. First, you will be able to increase your bids for specific demographics so you can increase the number of clicks. Second, you’ll be able to show your ads only to your demographic settings.
Demographic bidding is available in the U.S. and U.K.
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