The title tag is the most important on-page determinant of search engine rankings.
It is the “billboard” that Google (and the others) use to determine what each individual web page is about.
This means that we need to take great care in writing good title tags for every page on our website.
Watch this short video explaining how to find and optimize web page title tags.
Here are some tips to follow when optimizing your web page title tags:
- Make the title tag relevant to the page it is on
- Make the title tag unique on every page
- Write title tags that are ~65 characters in length
- Use keywords — you can do some Keyword research using the free Google External Keyword tool
What questions do you have about how to find and optimize the title tags on your website?
Related Posts
- Landing Page Optimization: Include a Privacy Policy Web Page
- Is Your Online Video Dressed for Success?
- [Video] Learn About the Anatomy of the Google Search Results
