You are touching on some good stuff here! For many companies, Twitter is still an unnatural tactic being forced into the ole marketing mix. As a result, and perhaps how they’ve been instructed – companies are opening up their obligatory Twitter account, uploading a scaled logo image and putting up a few specials or new product launch notices. And reoccurring ever so often to “tweet” something new.

But they are missing out on the most powerful part of being a brand on Twitter! The incoming comments, the buzz, the feedback, the good, the bad and perhaps the ugly.

Like on Facebook, companies must listen to what the Twittersphere is saying about them. It is some of the best and cheapest information a company could receive. And companies should

Be thrilled with the good and receptively ready to fix the bad and the ugly.