Absolutely — that is the benefit — getting more people involved in the conversation — it will be interesting to see if the benefits for Domino’s can be sustained over time.

I say that because SO many companies are terrified to “put themselves out there” so there must have been an impetus for Dominos’.

After exploring the positive benefit (of even still potentially unsatisfied customers) companies should more and more find that this newfound transparency is magical – and gets more customers/clients involved in the conversation.

PS. I tried the new pizza. And there was a reason why I did.

And it does still suck.