Sometimes referred to as simply “The Big G”, Google is a multi-billion dollar company with its hand in everything from operating systems to mobile phones these days.
But despite their aggressive movement into all of these other markets, Google is known for what it does better than anyone else:
Search.
Google’s Customer
To understand SEO, Google style you have to understand what Google gets paid to do. Google’s clean, white home page gets millions of visits per day. Those visitors are Google’s customers and they are looking for products and services ranging from ‘lip stick’ to ‘laundromats.’ Those visitors are also looking for information ranging from ‘lip stick reviews’ to ‘laundry tips and tricks.’
In other words, there is no limit to the broad spectrum of information, entertainment, products and services that people are searching for on Google.
When people search on Google, they will occasionally choose to click on a paid advertisement along the very top or right hand side of the search result page. This pays Google a fee. It’s called Pay Per Click Advertising. Therefore it makes sense that the more time people spend on Google, the more money (clicks on ads) they receive.
Google’s Mission
It is important to understand Google’s mission because it can help us give Google what they want. Google, will then give us what we want — higher Google rankings, more traffic and ultimately more sales, leads, or donations.
So, here it is — Google’s mission (for search anyway) is:
To provide the most relevant and trustworthy search results for is customers.
The balance of this 3 part post will discuss how we can prove to Google that we are both a relevant and trustworthy website to display to their customer —- the searcher.
These two posts are further reading on the subject of RELEVANCE and TRUSTWORTHINESS:
How To Prove Relevance To Google
How To Prove Trustworthiness To Google
