Sellers seriously overestimate how much buyers trust them. Several studies have reported this outcome. Results indicate that sellers overestimate buyer trust by as much as 30%.
Let’s say that again…
Repeated research results have found that your buyers DO NOT trust you as much as you think they do… and the difference is substantial.
That means you:
These research results show that sellers need to work constantly to earn buyer trust. So what are the seller attributes that buyers value highly?
Research has found that buyers value honesty and customer-orientation most. Attributes such as likeability, competency, and dependability are less important to buyers.
So… Now you know there is a problem: Your buyers probably don’t trust you enough.
And you know what to do about it.
Tell the truth.
Keep your promises.
Stay customer oriented all the time.
What are you waiting for?
Click for over 25 sales tips to build prospect trust and much more.
