INTERNET MARKETING ASSESSMENT

Let Us Test The Pool Before You Jump In.

Internet Marketing Assessment - Break Into the Online World The Right Way

You may not know this, but internet marketing is on the up and up.  According to Forrester, interactive marketing spending in the United States will grow to $61.3 billion in 2012, from $18.4 billion in 2007.  As smart organizations continue to shift marketing dollars to the web, it becomes increasingly important for them to understand the strategies and tools involved in implementing an effective internet marketing plan.  Therefore, the best way to ensure that your online marketing strategy is strong out of the gate is to seek internet marketing expertise.  Whether you are unsure how to drive traffic to your site, or how to satisfy, and convert your online audience once they get there, Terrakon can assist you with a comprehensive Internet Marketing Assessment. 

The assessment consists of an in-depth look at your competition, and your industry overall, to uncover how they are behaving and fairing in the online marketing space.  This research and analysis will help us to formulate a strategic approach for your company that will ensure you utilize online marketing to its fullest, differentiate yourself online and reap optimal results.

Perhaps we will identify that it should be you that takes the path less traveled by, or that you should actually take the same path, but go about it differently, or at a different pace.  Before throwing a haphazard and shaky corporate presence out there on Facebook, or undergoing a website development project, let Terrakon help make sure you are ready and equipped for this journey.

The following elements are included in Terrakon’s Internet Marketing Audit:

Web Traffic Breakdown

  • How many searchers are online seeking products and services like yours?
  • What search terms is your target audience using and how competitive are they?
  • Has web traffic for your industry terms been increasing or decreasing?

Customer Profiling

  • Who are your customers?
  • Is your company B-2-B or B-2-C?  
  • What is your current promotional mix?
  • What percentage of your sales is repeat business?

Market Evaluation

  • Who are your competitors? 
  • What are they doing online?
  • What are the industry trends and best practices being utilized by others in your market?

Keyword Analysis

  • How competitive are the keywords for which you would like to rank?
  • How are your competitors ranking well for them?  
  • Are there unique opportunities to succeed with certain keyword phrases that your competitors are failing to take advantage of? 

Online Advertising & Promotion

  • How actively are your competitors self promoting online? 
  • Are they utilizing social media, blogs, pay per click advertising, etc.?
  • Could you be an industry leader / trailblazer if you chose to partake in Web 2.0 activities and online marketing? 

Marketing Cohesion

  • How strong is your offline branding and logo usage? 
  • Do you have a memorable brand angle that would translate well online? 
  • Are there other companies with which your brand is confused, online or offline?

Risk-taking & Transparency

  • How transparent are you willing to be?
  • Do your company & staff care about the new Web 2.0 tools and plan to proactively endorse them?
  • How safe do you want to play it online?

 

Contact Terrakon to schedule your Internet Marketing Assessment and let us tailor a perfect online marketing plan for you!

 

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"Hiring Terrakon Marketing to do our pay per click management has been, by far, our best return on investment out of all our traditional and online marketing activities."

Michael Lazaroff
Executive Director
Jazz Cruises, LLC

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If you are not satisfied with the results of any of our internet marketing services, Terrakon will refund your money to a level that is commensurate with the perceived value received. It's that simple.

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