How Small Company Benefits From Website Redevelopment & SEO Implementation
Brda Electric, Inc., a family owned and operated electrical services company in Fenton, provides commercial and residential electrical services. Until recently, Brda Electric’s sales leads and web traffic were primarily generated by customer referral and positive word of mouth. The website did not rank well for valued, relevant search terms with the search engines, and as a result, the website was not a key player in harvesting or cultivating new prospective customers. Brda Electric was not using the power of the web to drive traffic and sales and was missing out on a considerable amount of potential business.
Brda Electric underwent a website redevelopment and search engine optimization project to help revive their online presence and transform it into a better performing sales tool. With goals of achieving better organic search engine ranking and resulting site traffic, as well as demonstrating more unified branding and an enhanced site visitor experience, Brda Electric engaged Terrakon Marketing to implement a website that was a tier-one design for their market; easily crawlable by search engines; converted visitors into leads and built on an open architecture that could be easily maintained with internal or external resources.
Along with an aesthetic facelift and the incorporation of Brda’s new logo and identity system, the site received extensive search engine optimization work including:
- Keyword phrase identification
- Optimized website copy
- Optimized URL’s
- Optimized Title Tags
- Optimized Meta Description Tags
- Optimized Alt Text on Images
- Created an XML Sitemap
- Created Robots.txt file
- Redirected all old URL’s
- Migrated to SEO-Friendly Content Management System in Redevelopment
The initial implementation is now complete, but we have an ongoing project to continue to add more web pages targeted to keyword phrases that people search on when looking for the services Brda Electric offers to continue to build more traffic and leads.
While website redevelopment and search engine optimization projects can often take six months or more to see substantial results, Brda Electric’s newly optimized website is already receiving twice the traffic from the major search engines and is fielding 2-4x the estimate requests.
Just a few examples of the targeted search phrases which showed dramatic improvement post implementation include:
st. louis residential electrician: position 2 AND 3
st. louis residential electricians: position 1 AND 2
st. louis commercial electricians: position 1 AND 2
st. louis electrical service: position 4
The Brda Electric site is now organically ranking for industry-competitive keywords considerably better than it was prior to the site's redevelopment. Brda Electric has commented that their phone rings substantially more since the launch of the new site. To add, their website analytics further demonstrate the impact of the new, optimized site and its improved performance. The new Brda Electric site receives great organic placement [and resulting new site visitors] for popularly searched terms like:
- residential electricians st. louis
- residential electrical contractors
- commercial electricians st. louis
- electricians st. louis
- st louis electricians
- electricians in saint louis
Now imagine if your site could place well for terms like these relative to your area.
The following table demonstrates how overall keyword ranking improvement with Google, and identifies the Top 5, Top 10 and Top 20 Google rankings for the website prior to its redevelopment and also following it:
Could your company achieve similar results? Complete the short contact form on any page of our website to schedule an online audit or assessment and see what kind of results to expect from an online marketing project with Terrakon Marketing.
Online Case Study:
> Google visitors doubled in only a few weeks.
> Website sales leads increased 2-4x.
> Visitors stay longer on the website - avg. time increased by 33%.
> Website now ranks in the Google Top Five for 26 primary searches versus just 1 previously.