Pay Per Click Advertising Management Service

There are many pay per click advertising management companies, ad agencies and marketing consulting firms from which to choose for your PPC management service needs, try Terrakon for management of your click program or one of our PPC consulting services.

Following our PPC consulting methodology, Terrakon professionally manages pay per click internet advertising campaigns for Google Adwords, Yahoo! Search Marketing and Microsoft adCenter.

First and foremost, we want you to succeed. We are a small internet marketing consulting firm and only offer our PPC management services if we are confident in contributing to your success. That's why the first phase in our methodology is an "initial assessment" which results in a "Go/No-Go" decision for a PPC management service engagement.

If we complete the initial assessment and are not confident we can help with your pay per click advertising program, we provide suggestions where there may be a better fit.

If we reach a "Go" decision from the initial assessment, we follow our PPC consulting methodology to initiate, plan, develop and implement your PPC advertisement management service program. Some of the tasks in our methodology include:

1. Conduct thorough analysis of your business environment.
2. Conduct broad keyword phrase assessment.
3. Plan and develop proper advertising campaign structure.
4. Create proper ad group structures with relevant keywords.
5. Facilitate or conduct ad copy development.
6. Ensure proper keyword-ad copy-landing page relevancy.
7. Identify and implement appropriate bid strategy
8. Optimize or design landing pages for ad destinations.
9. Implement funnel and conversion tracking mechanisms.
10. Key: Identify and track metrics from the micro (keyword) level up to your financial statements.
11. Key: Create continuous improvement process to constantly challenge the status quo and improve your ROI, profit by click, profit by impression, overall profits, etc.

Terrakon provides these PPC tasks and more as part of a full pay per click advertising management service. If you would like to handle some of these PPC service tasks in-house, we offer completion of these tasks as an "a la carte" service. If a customized service better fits with your needs, be sure to check out our PPC consulting services where an even better fit may exist.

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