Pay Per Click Advertising Methodology

Terrakon's Pay Per Click Advertising Methodology is used for both our PPC management service and pay per click consulting services. The methodology is flexible and does not require a linear or "all or none" approach. Each module in the PPC methodology can be extracted to provide a customized PPC consulting or management program.

Founder, Rob Reed, received training at one of the top performance improvement consulting firms in the country in the areas of project management, continuous improvement, change management, process reengineering, and more. He combined portions of these consulting methodologies with his knowledge of the Internet, marketing, sales and trust development to create a new set of methodologies for Terrakon’s offline and internet services.

Terrakon's Pay Per Click Advertising Methodology consists of the following ten modules:

Initial Assessment
Discovery
Planning
Design or Redesign
Development
Implementation
Testing
Tracking and Measurement
Reporting
Continuous Improvement

Some of the tasks completed within the modules of our methodology include:

Conduct Go/No-Go engagement analysis
Initiate thorough analysis of your business, competitive and customer environment
Conduct keyword phrase assessment and selection
Plan and develop proper advertising campaign structure
Create proper ad group structures with relevant keyword phrases
Facilitate or conduct control and test ad copy development
Identify landing pages (destination urls)
Verify proper keyword phrase-ad copy-landing page relevancy and alignment
Plan, design and implement campaign bid strategy
Optimize or design landing pages for ad destinations
Establish and monitor PPC account settings
Implement funnel and conversion tracking mechanisms
Identify and track metrics from the micro (keyword) level up to your financial statements
Conduct A/B or multivariate testing
Generate monthly PPC Dashboard Report
Design and conduct continuous improvement activities

All lines and email boxes are open. Contact us to learn more about our pay per click methodology and our paid search consulting and management.

Need pricing information for our pay per click ad management and consulting services? Check the PPC service rates page.

Try Terrakon.

383% PPC Profit Increase!

"I'm sure a lot of search engine marketing firms can improve poor performing pay per click campaigns - especially when you spend over $2,500 per day like we do. Our pay per click ROI, however, was already well into double digits. Terrakon Marketing, though, was still able to increase our bottom-line profits from PPC by 383%. Very impressive!"

VP of Marketing, Apparel Company

3X CPC Conversion Increase!

"Rob Reed with Terrakon Marketing was great to work with on our CPC campaign. We are a small company and were worried about not being "high profile" enough to get the necessary attention for our project, However, his knowledge and interest in our project far exceeded that of any company we contacted about managing our campaign. He provided thorough feedback throughout the project and was able to more than triple our CPC conversion rate."

Tyler Sims, President Productforeman.com

147% PPC Conversion Increase!

"Terrakon Marketing improved the profitability of our website far beyond simply improving our AdWords campaign. Terrakon takes a big picture view of your business and suggests improvements to page content, layout and messaging. These recommendations, in addition to Rob’s paid search expertise, increased our pay per click conversions by 147% and reduced our cost per conversion by 48%. Not only that, but the suggested changes to our site improved our SEO performance and non-AdWords conversions as well!"

Daniel Rostenne, President Texttrust.com