Search Engine Marketing Services

SEM Sends More Interested Prospects to Your Website

Build it and they will come? Right! Unfortunately, this saying doesn't hold much water for most websites. Just because you have a website, doesn't mean you have visitors, let alone prospects. The "build it and they will come" mentality is not enough in today's competitive internet marketing environment. You must develop a proactive online marketing strategy to drive prospects to your website to learn about the products or services you offer. A good way to accomplish this strategy is through search engine marketing (SEM). Terrakon offers two types of SEM services: search engine optimization and pay per click advertising.

Search engine marketing is the practice of using various marketing methods and tools to increase your visibility to people who are looking for information, products or services using search engines. The top search engines include Google, Yahoo Search and Microsoft Windows Live. The list of brief "snippets" and web page links you see after searching for a term is called the search engine results pages or (SERPs). One objective of SEM is to have your company's web pages rank as high as possible in the search engine results pages and/or the text advertisements that appear in conjunction with the search results.

Higher rankings, unfortunately, are only part of the marketing battle. You must create organic content and ad copy that are relevant and appealing enough to your prospects so they will take the next desired action which is to click the link to visit your site. Once they visit your site, though, the battle continues. You must convince visitors to stay for some period of time and not immediately click the "back" button. Even if the visitor stays on your site for some period of time, though, your business still has not benefited from the visit. You want them to take an action that is beneficial to your business. This specific type of action is a conversion.

For the visit to be a measurable success, the prospect's visit must lead to some type of conversion. A conversion may be a product purchase; a phone call; a contact form completion; an email newsletter sign-up; catalog request, etc. If you don't get the conversion, the visit really doesn’t mean much.

Terrakon helps you persuade more prospects to take the necessary steps from the search all the way through a conversion. Our search engine marketing services help you increase the number of prospects to your website and persuade them to take some type of conversion action.

Our search engine marketing services include:

1. Search Engine Optimization: SEO is the practice of adapting the pages within your website to appeal to both human visitors and search engine spiders. Some SEO firms make the mistake of building web pages only for the search spiders. This is a very short-sighted way to conduct business. Terrakon’s SEO services use ethical practices that maintain the integrity and relevancy of the website for human visitors.
2. Pay per click advertising: PPC advertising allows companies to bid for positions in the text ads that appear alongside or sometimes above the search engine results pages. In a pay per click model, you are only charged if someone clicks on your ad. Typically, the higher your ad appears, relative to other advertisers, the more often your ad will receive clicks. The higher positions, however, also cost more per click. The position in which your ad appears is determined by several factors including your maximum cost per click, keyword relevancy, quality score, campaign history, landing page, etc.

Call or email Terrakon now to discuss your search engine marketing needs. Or, click SEO or PPC to learn more about our SEM services.

Try Terrakon.