SEO AUDIT

Let Us Figure Out Where You Are Going By Taking A Look At Where You Have Been.

SEO Audit - Eleven Success Factors for Effective Search Engine Optimization Campaigns

Have you been doing your SEO in-house? Or having an outside firm handle it for you? Terrakon can step in and evaluate your current search engine optimization efforts. Our SEO Audit is designed to give an appraisal of your current standing with the search engines and assess the work that has been done to optimize your site for search engine traffic.

Our search engine optimization audit analyzes 11 different factors that affect your search engine traffic and conversion of site visitors to leads, sales or donations.

Not doing SEO? Consider our SEO Assessment or Search Engine Optimization services.

Market

  • How does your market compare to other online markets?
  • How competitive is the market both online and offline?
  • Is your market a special niche that is not readily accessible at brick & mortar stores?

Demographics

  • What are the demographics of the visitors who search on the keyword phrases used in your search engine optimization program?
  • Does a significant portion of your primary target market go online for the products or services you offer?

Product or Service

  • How does the product selection or service offering outlined on your site compare to online competitors?
  • Are the products and services brands owned by your business?
  • Is your business a reseller of products and services?

Website

  • How does your website compare to those you compete against in both the organic and paid search listings?
  • How does it look from a visitor perspective - design, usability, trust elements, conversion path, load speed, etc.

Site Architecture/Crawlability

  • Is there any "spider speed bumps" such as content contained in Flash that are prohibiting the site from being crawled?
  • Are there signs of "code bloat" slowing down crawlability?
  • Does the site contain an XML Sitemap? Does the site contain a robots.txt file?

Site Head Data

  • Are your title and meta description tags keyword rich?
  • Are titles and meta descriptions the proper length?
  • Are titles and meta descriptions unique for each page?

Body Content

  • Does your site contain a comparable amount of "spiderable" content to those ranking well for competitive keywords in your niche?
  • Does the content make proper use of keyword density, HTML markup (heading tags, alt, strong, etc), and link anchor text?
  • Is there any signs of duplicate content filtering?

Inbound Links

  • Does your site have a comparable number of inbound links to those that are ranking for competitive keywords in your industry?
  • Does your site have comparable quality links to those that are ranking well for competitive keywords in your industry?
  • What is the distribution of the anchor text in your inbound links?

Targeted Keywords

  • Is there clear keyword targeting on your website?
  • Are there unique keywords targeted on each page?
  • Are the keywords targeted realistic in comparison to the current strength of the website?

Tracking

  • Do you have accurate and redundant tracking programs in place to ensure you are collecting and measuring the most accurate details?
  • Do you have the correct conversion goals, conversion paths and other measures in place

Reporting

  • Do you have the right metrics in place to accurately measure the effectiveness of your search engine optimization program?
  • Do you have reports set up at the proper levels of detail, with the appropriate measures and correct timing?


Contact Terrakon Marketing for your SEO Audit today and start getting better organic placement for your website.


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