SOCIAL MEDIA ASSESSMENT

Let Us Test The Social Media Waters Before You Jump In.

Social Media Assessment - Don't Leave Home Without a Strong Social Media Strategy

You have heard about social media and you are wondering what all the "buzz" is about. If your business could benefit from building strong relationships with current customers, prospects and strategic partners, social media is a vital component to your online marketing mix. The Social Media Assessment evaluates ten factors. These ten factors, when considered in the aggregate, give us the ability to predict the level of success that we feel your company will experience in social media.

The Terrakon Social Media Assessment document will provide your company the initial intelligence you need to make an informed decision about pursuing social media. This document is also ideal for those that are in the initial planning stages of a social media campaign.

Already doing Social Media? Consider our Social Media Audit.

Market

  • How does your market compare to other online markets?
  • How competitive is the market both online and offline?
  • Or, is there a competitive advantage to offering your products or services online versus retail stores?
  • Are the majority of your competitors using social media effectively?

Demographics

  • Does a significant portion of your primary target market use social media to discuss or find information about the products or services you offer?

Product or Service

  • How does the product selection or service offering outlined on your site compare to online competitors?

Website

  • How does your website compare to those you compete against in both the organic and paid search listings?
  • How does it look from a visitor perspective - design, usability, trust elements, conversion path, etc.
  • Is it easy to add fresh, optimized, multi-media content to your website?

Social Media Mix

  • Which social media networks are you currently using?
  • Which social networks are your competitors currently using?
  • Are there any further social network opportunities available where there is significant discussion about your products or services.

Content Creation

  • Is there a great deal of online content being created around this product or service?
  • Is there an opportunity to create original, unique content around these products or services?

Blogs/Forums

  • Are there numerous blogs and forums where your target market is already gathering to discuss the industry, products or services that you offer?

Tracking

  • Do you have accurate and redundant tracking programs in place to ensure you are tracking referring websites and conversions?

Reporting

  • Do you have the right metrics in place to accurately measure the effectiveness of your social media program?


Contact Terrakon Marketing for your Social Media Assessment today and learn how you can effectively add social media sites like Facebook, Youtube, Twitter, LinkedIn and MySpace to your online marketing mix.


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