SOCIAL MEDIA AUDIT

Social Media Audit - Uncovering Unique Strategies for Social Media Marketing Campaigns

So you've dipped your toe in the social media waters, or maybe you just dove right in. Now, you would like a professional to have a look. You have come to the right place as Terrakon helps businesses like yours navigate the social media waters every day, as well as offers a comprehensive Social Media Audit.

We will take a look at your existing social media campaigns and see if they are up to snuff. We will take a look at a cross section of your industry to see which of your competitors have also taken the social media plunge and which are still weighing the cost/benefit of getting into the social media game.

If you are in the social media space, you have a head start over your competitors. A social media audit will help your company leverage that advantage over your competition by ensuring that you are achieving the most ROI out of your social media campaigns.

Not doing social media? Consider our Social Media Assessment or Social Media Marketing services.

Market

• How does your market compare to other online markets?
• How competitive is the market both online and offline?

Demographics

• Does a significant portion of your primary target market use social media to discuss or find information about the products or services you offer?
• What are the current demographics of your social media following?
• Does this social media following fit into the overall target market of your business?

Product Or Service

• How are you currently integrating your products/services into the social media discussion?
• Is your discussion of products/services in social media consistent with the protocols established by these communities?

Website

• Does your website integrate with your social media strategy?
• Is there evidence of a community on your website?
• Is there freshly updated content consistently added to the website?

Social Media Mix

• Which social media networks are you currently using?
• Which social networks are your competitors currently using?
• Are there any further social network opportunities available where there is significant discussion about your products or services?

Content Creation

• Is there a great deal of online content being created around your product or service?
• Is there a cohesive content creation strategy in place?
• Is the content creation strategy ideal?

Blogs/Forums

• Does your company have a visible presence in any blogs or forums in this niche?
• Are there other opportunities to become a part of the online discussion around your industry on other blogs or forums?

Tracking

• Do you have accurate and redundant tracking programs in place to ensure you are tracking referring websites and conversions?

Reporting

• Do you have the right metrics in place to accurately measure the effectiveness of your social media program?

Contact Terrakon Marketing for your Social Media Audit today and start achieving better brand exposure, getting social the right way, building community and driving more fans to your site.